Verified by Psychology Today. Homo Consumericus. Of all archetypes of a male hero, the firefighter ranks very highly on most women's lists. It is not difficult to explain why such a "fireman" effect might exist. They are typically athletic men who face great physical risks, as a means of saving strangers' lives.
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You have to be tough if you are going to fight fires. You need to be prepared at all times. If the bell rings at three o'clock in the morning, be ready to throw on your firefighter suit, slide down the pole, and be situated in the firetruck in less than two minutes.